Retail audits

Shelf Truth Audit — Dashboard Starter

This package installs a repeatable shelf-truth cadence across nominated doors. Field captures route through an editorial QA layer so ambiguous shots do not pollute your merchandising performance dashboards. Categories, facings, and competitor adjacencies roll into weekly tiles sized for distributor reviews.

Investment (informational): KRW 920,000 · 6 weeks setup + 10-week measurement window

Hybrid workshops Hypermarket · Seoul capital area · Stage Brief

Cover visual for Shelf Truth Audit — Dashboard Starter

 Scope ingredients Door sampling plan aligned to channel priorities
Shot checklist tuned for Korean signage norms
Reviewer rubric with disagreement logging
Dashboard tiles for coverage, severity, and recurrence
Export pack for Thursday distributor calls
Escalation tags when franchise compliance conflicts appear
Optional Hangul caption hints for localization editors
 

 Outcomes we script together Single shelf-quality index agreed by brand and distributor teams
Audit backlog cleared within two cycles
Issue clustering visible by SKU family instead of anecdote
 

Responsible partner

Haeun Park

Retail execution lead focused on floor-ready measurement systems.

Experience notes

The Shelf Truth Audit tiles replaced three slide decks we used to stitch manually. Still noisy around promo weeks, but the recurrence tags stopped our weekly arguments about “who saw what.”

Minseo · Channel sales lead · Consumer electronics brand · survey

Reviewer rubric was strict — slower onboarding — yet the Hangul caption hints saved our localization editor half a day each wave.

Client in FMCG

Candid FAQ

We report structured shelf observations and operational signals. Sell-through depends on many variables outside this engagement; we surface patterns and execution gaps instead of promising outcomes.

Review Returns & Refunds alongside this dossier — informational pricing only.